Sr. Manager - Growth Marketing (Organic)
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Job Description Company: Tata Digital Private Limited
About Us
Tata Digital is a future-ready company that focuses on creating consumer-centric, high-engagement digital products. By creating a holistic presence across various touchpoints, we aim to be the trusted partner of every consumer and delight them by powering a rewarding life.
The company's debut offering, Tata Neu is a super-app that provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform.
Founded in March 2019, Tata Digital Private Limited is a wholly owned subsidiary of Tata Sons Private Limited.
Our Culture
We cultivate a culture of innovation, inclusion for all employees, and respecting their individual strengths, views, and experiences. We thrive on the diversity of our talent in all forms and see it as a strength in building high-performance teams across brands.
As we rewrite the commerce in India, change is the only constant in our day to day lives.
Basic Information
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About the Team: |
The organic growth marketing team are the owners of the Platform funnel. Constantly trying to improve the top of the funnel for higher efficiencies with the expected platform traffic. This includes growth initiatives like personalization, segmentation, integrating the journey with marketing strategy/offers/value props through merchandising. Drive engagement through scaling up retention & brand campaigns. Create branding propositions for M1 and weekly retention. Gamification ideas to drive daily engagement.
Experience and Skillset:
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Experience across tools like MoEngage, Adobe Analytics & Power BI
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Ability to handle large volume of data and generate insights
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Ability to create the right segments from data insights to drive personalized experiences
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Ability to thrive in a fast-paced and ambiguous environment
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Strong written and verbal communication skills
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Strong interpersonal skills & stakeholder management
Roles and Responsibilities:
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Top of the funnel growth
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You will be responsible for a set of categories and drive the top of the App/Web funnel for the given categories by achieving AOP goals and constant improvement on engagement through improved CTRs by collaborating with Business, Product, and Martech to drive data driven UX – Personalization, Segmentation etc. Simultaneously, also drive activation and retention growth on the platform.
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Drive cross category (multi-category) and hence uplifting platform ARPU
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Create synergies between relevant categories (Financial Services X Commerce initiatives) – ex Cards and Commerce, Forex and Travel etc
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Strategic Content and Campaign Management
- Drive the central campaign calendar and plan share of voice/share of traffic distribution based on calendar for category and platform optimization
- Design and execute data-driven customer segmentation-based campaigns, building use cases to achieve business objectives.
- Collaborate with Category teams to understand business objectives, decide on cohorts & offers, and share briefs on communications for copy and creative with the content/creative team.
- Manage large-scale campaign channel synergies. Create a 360 channel view to maximize output
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Performance Analysis and Annual Operating Plan (Target vs Achievement)
- Provide performance analysis and strategic insights to category teams, ensuring continuous optimization of In - App strategies.
- Conduct deep dives into performance reports to maximize the effectiveness of Homepage and Central campaign pages.
- Design and run experiments through A/B testing to optimize campaign performance.
Desired Skills and Experience
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Educational Qualifications
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Required: MBA in marketing domain
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Experience: At least 2 years of work experience in Growth Marketing/Growth Hacking or Category Marketing
