Sr. Manager - Performance Marketing
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Job Description Company: Tata Digital Private Limited
About Us
Tata Digital is a future-ready company that focuses on creating consumer-centric, high-engagement digital products. By creating a holistic presence across various touchpoints, we aim to be the trusted partner of every consumer and delight them by powering a rewarding life.
The company's debut offering, Tata Neu is a super-app that provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform.
Founded in March 2019, Tata Digital Private Limited is a wholly owned subsidiary of Tata Sons Private Limited.
Our Culture
We cultivate a culture of innovation, inclusion for all employees and respecting their individual strengths, views, and experiences. We thrive on the diversity of our talent in all forms and see it as a strength in building high-performance teams across brands.
As we rewrite the commerce in India, change is the only constant in our day to day lives.
Basic Information
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About the Performance Marketing Team: |
The Performance Marketing team at Tata Digital is tasked with driving key strategic initiatives focused on user acquisition, engagement, retention, and revenue growth. They achieve this by delivering high-quality, paid traffic to the Tata Neu App and Website. In addition to optimizing the marketing channel’s performance, the team collaborates closely with internal business category teams to meet category-specific objectives and ensure cost-effective results.
Experience and Skillset:
- Proven track record in delivering ROAS via digital marketing campaigns on Google or Meta with a focus on business impacting outcomes.
- Knowledge of digital marketing tracking tools along with ability to interpret data to draw meaningful insights.
- Strong analytical skills with a keen eye for attention to detail.
- Excellent communication skills and ability to collaborate effectively with others.
- Prior experience in working for B2C app-based organization is a plus.
Roles and Responsibilities:
- Own strategy, execution and optimization of performance marketing campaigns across Google, Meta and Affiliate channels to achieve business goals.
- Manage marketing budgets basis business objective and campaign type, ensuring cost-effective spending across channels while achieving performance targets.
- Continuously optimize bids, ad copy, and landing pages to improve Quality Score and reduce CPC while maximizing conversion rates and ROAS
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Work closely with content, creative and other internal teams to improve campaign performance on the go.
- Continuously monitor campaign spending to ensure maximum ROI, adjusting bid strategies to improve efficiency and reduce customer acquisition costs.
- Keep stakeholders informed about the progress of the campaigns and its results.
Desired Skills and Experience
- Educational Qualifications
- Required: MBA
Professional Certifications:
Experience:
- 6-8 years of work experience in managing performance marketing campaigns.
- Proven track record in delivering ROAS at scale via Google or Meta campaigns.
